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Junior Brand Strategist : McCann Worldroup.

Unpublished work:

Building a brand love campaign for L'Oreal Paris Hyaluronic Acid serum.

The brief required us to establish a new standard for L'Oreal Paris HA serum in the crowded and increasingly cluttered market of hydrating serums.

Junior Brand Strategist : McCann Worldgroup.

Pitch:

Rehabilitation project for one of the world’s largest slums, Dharavi.

The pitch required a meticulously planned approach to Adani's rehabilitation project in Dharavi, aimed at significantly improving the lives of millions.

Brand Strategy Intern : BBDO

Research and Consumer Insights Project:

Research on the state of Tamil Nadu

This assignment required me to conduct a research on Tamil Nadu and come up with interesting findings about the state. 

Projects & work
 

Consumer Behaviour Assignment : Advertising School (XIC) 

Group Project:

To study and understand how a particular store, retail outlet functions applying different models of consumer behaviour.

This assignment entailed visiting a brand outlet of our choice to gain insights into its operations, along with  secondary research about the brand. Subsequently, we were tasked with providing suggestions for enhancing the brand's performance.

Copywriting Assignment: 
Advertising School (XIC) 

Project : 

To create a 360 degree campaign for a new fast chain restaurant.

This assignment required us to come up with a campaign for a new fast chain, called SUNLIGHT.

USP - 

  • Offers multi-cuisine fast food in ALL it's branches

  • Every dish is within Rs. 100, the most you have to pay for a dish is Rs. 100.

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Campaign name - #CANCELTHECOMPROMISE

IMC Strategy Assignment:
Advertising School, XIC

Group Project:

To create an IMC strategy deck for BIRA with a 360-degree campaign

This assignment required us to analyse  Bira's competitors, people's preferences and the problems that the brand is facing in order to promote Bira, along with a 360-degree campaign.

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